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11번가 — Korean brand influence #55 | Backers100

Brand influence rank
#55▼ 4
Score
76.22

As of 2026-10-19 · rank change is position relative to other brands; score change is this brand's own score.

Recent issue feed

Articles about this company collected over the past 30 days.

  1. Positive Impact9 outlets, 14 articlesdeclining

    가습기부터 가을옷까지 반값…11번가, 'T 멤버십 쇼핑 페스타'

    Coverage strength5/5
    Representative articles
    Show all articles (14)
Backers100 Data Report

Data summary

In Backers100's data, 11번가 ranks #55 in official influence as of 2026-10-19. The Backers100 Score is 76.220 — unchanged from yesterday. 14 articles named them in the headline over the past 30 days, with the score derived from a weighted composite of four indicators (Media, Search, Positive Impact including ESG and CSR, and Momentum). The top contributing factors are Momentum, Media Influence, Search Interest.

Today's rank
#55
Backers100 Score
76.220
vs yesterday
—
vs yesterday #4↓
Articles (30d, named in headline)
14
Top contributing factors
  • 1.Momentum
  • 2.Media Influence
  • 3.Search Interest
Top articles (30d)
  • 가습기부터 가을옷까지 반값…11번가, 'T 멤버십 쇼핑 페스타'
Last updated Oct 18, 2026, 03:10 PM

Score breakdown

30-day trend and current score by four indicators

Rank trend

3546572026-10-13: #512026-10-14: #542026-10-15: #402026-10-16: #372026-10-17: #432026-10-18: #512026-10-19: #5510-1310-19

Score trend

7579822026-10-13: 78.1 pts2026-10-14: 78.0 pts2026-10-15: 80.8 pts2026-10-16: 80.3 pts2026-10-17: 79.0 pts2026-10-18: 77.7 pts2026-10-19: 76.2 pts10-1310-19
Media Influence
25.100/30

14 related articles observed in the past 7 days.

Search Interest
17.100/25

Search-interest ratio at 7%.

Positive Impact
17.000/25

14 ESG / CSR pieces observed.

Momentum
17.000/20

Rank down 4 — spread velocity slowing.

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Frequently asked questions

What is 11번가's brand-influence rank today?

11번가 ranks #55 on Backers100's brand-influence today. The ranking covers leading corporations and is scored from media coverage, search interest, ESG / CSR signals, and momentum.

What is 11번가's Backers100 Score?

11번가's Backers100 Score today is 76.220 (out of 100). It is a weighted composite of four indicators: Media, Search, Positive Impact, and Momentum.

Why did 11번가's ranking fall?

11번가's score is unchanged from yesterday.

What are 11번가's recent issues?

11번가's most recent article in the past 30 days is "가습기부터 가을옷까지 반값…11번가, 'T 멤버십 쇼핑 페스타'".

How is 11번가's Positive Impact score calculated?

Brand Positive Impact is a weighted composite of ESG reports, CSR campaigns, environmental initiatives, and sponsorship matches, AI-classified from verified media coverage.

Backers100 brand ranking is derived from public coverage, search trends, ESG / CSR activity, and momentum data. Items may be adjusted as data is reviewed.