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나이키 — Korean brand influence #36 | Backers100

Brand influence rank
#36▼ 1
Score
79.86

As of 2026-10-19 · rank change is position relative to other brands; score change is this brand's own score.

Recent issue feed

Articles about this company collected over the past 30 days.

  1. Positive Impact9 outlets, 13 articlespeaked

    나이키 창업자 필 나이트, 오리건대에 10억달러 ‘통 큰 기부’ > 시애틀 뉴스/핫이슈

    Coverage strength5/5
    Representative articles
    Show all articles (13)
Backers100 Data Report

Data summary

In Backers100's data, 나이키 ranks #36 in official influence as of 2026-10-19. The Backers100 Score is 79.860 — unchanged from yesterday. 13 articles named them in the headline over the past 30 days, with the score derived from a weighted composite of four indicators (Media, Search, Positive Impact including ESG and CSR, and Momentum). The top contributing factors are Momentum, Media Influence, Positive Impact.

Today's rank
#36
Backers100 Score
79.860
vs yesterday
—
vs yesterday #1↓
Articles (30d, named in headline)
13
Top contributing factors
  • 1.Momentum
  • 2.Media Influence
  • 3.Positive Impact
Top articles (30d)
  • 나이키 창업자 필 나이트, 오리건대에 10억달러 ‘통 큰 기부’ > 시애틀 뉴스/핫이슈
Last updated Oct 18, 2026, 03:10 PM

Score breakdown

30-day trend and current score by four indicators

Rank trend

3344552026-10-13: #452026-10-14: #462026-10-15: #502026-10-16: #532026-10-17: #392026-10-18: #352026-10-19: #3610-1310-19

Score trend

7780822026-10-13: 79.1 pts2026-10-14: 79.2 pts2026-10-15: 79.0 pts2026-10-16: 78.3 pts2026-10-17: 79.8 pts2026-10-18: 80.3 pts2026-10-19: 79.9 pts10-1310-19
Media Influence
26.100/30

13 related articles observed in the past 7 days.

Search Interest
16.900/25

Search-interest ratio at 7%.

Positive Impact
18.100/25

13 ESG / CSR pieces observed.

Momentum
18.800/20

Rank down 1 — spread velocity slowing.

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Frequently asked questions

What is 나이키's brand-influence rank today?

나이키 ranks #36 on Backers100's brand-influence today. The ranking covers leading corporations and is scored from media coverage, search interest, ESG / CSR signals, and momentum.

What is 나이키's Backers100 Score?

나이키's Backers100 Score today is 79.860 (out of 100). It is a weighted composite of four indicators: Media, Search, Positive Impact, and Momentum.

Why did 나이키's ranking fall?

나이키's score is unchanged from yesterday.

What are 나이키's recent issues?

나이키's most recent article in the past 30 days is "나이키 창업자 필 나이트, 오리건대에 10억달러 ‘통 큰 기부’ > 시애틀 뉴스/핫이슈".

How is 나이키's Positive Impact score calculated?

Brand Positive Impact is a weighted composite of ESG reports, CSR campaigns, environmental initiatives, and sponsorship matches, AI-classified from verified media coverage.

Backers100 brand ranking is derived from public coverage, search trends, ESG / CSR activity, and momentum data. Items may be adjusted as data is reviewed.