According to Backers100's analysis, 나이키 ranks #72 in influence today. The Backers100 Score is 56.290 — up 1.500 points from yesterday. 65 articles were aggregated in the past 7 days, with the score derived from a weighted composite of four indicators (Media, Search, Positive Impact including ESG and CSR, and Momentum). The top contributing factors are Search Interest, Momentum, Media Influence.
Today's rank
#72
Backers100 Score
56.290
vs yesterday
▲ 1.500
vs yesterday #5↑
Articles (7d)
65
Top contributing factors
1.Search Interest
2.Momentum
3.Media Influence
Top issues (7d)
Eco-friendly packaging transition campaign
Score breakdown
30-day trend and current score by four indicators
v1.0.1
The line chart shows the 30-day Backers100 Score trend. Dashed lines mark algorithm-version changes.
Media Influence
16.800/25
No media coverage collected in the past 7 days.
Search Interest
16.900/20
Search-interest ratio at 3%.
Positive Impact
8.000/20
No ESG / CSR coverage collected.
Momentum
10.100/15
Rank up 5 — spread velocity accelerating.
Recent issue feed
Issues in the past 7 days where this company is the focal point.
Positive Impact9 outlets, 12 articlespeaked
Eco-friendly packaging transition campaign
Coverage strength4/5
Representative articles
Eco-friendly packaging adopted across all productsReuters
Plastic-reduction impact analysisJoongAng
Green-certification acquiredKBS
Positive Impact
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나이키 ranks #72 on Backers100's brand-influence today. The ranking covers leading corporations and is scored from media coverage, search interest, ESG / CSR signals, and momentum.
What is 나이키's Backers100 Score?▾
나이키's Backers100 Score today is 56.290 (out of 100). It is a weighted composite of four indicators: Media, Search, Positive Impact, and Momentum.
Backers100 brand ranking is derived from public coverage, search trends, ESG / CSR activity, and momentum data. Items may be adjusted as data is reviewed.
AI generated
AI detected coverage from 9 major outlets and 24 articles over the past 7 days, alongside signals from product launches, campaigns, and ESG activity. Composite scores refresh daily at midnight.
This summary is generated by AI at midnight each day. See the methodology for wording policy.
나이키's score rose 1.500 points from yesterday. Likely causes include increased product / campaign coverage, ESG exposure, or rising search interest in the past 7 days.
What are 나이키's recent issues?▾
나이키's top issue in the past 7 days is "Eco-friendly packaging transition campaign". Issues are AI-classified and aggregated from verified media coverage.
How is 나이키's Positive Impact score calculated?▾
Brand Positive Impact is a weighted composite of ESG reports, CSR campaigns, environmental initiatives, and sponsorship matches, AI-classified from verified media coverage.
Fan action
Member cheers are aggregated as interest signals for this company.
