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대한항공 — Korean brand influence #5 | Backers100

Brand influence rank
#5▼ 1
Score
88.95

As of 2026-10-19 · rank change is position relative to other brands; score change is this brand's own score.

Recent issue feed

Articles about this company collected over the past 30 days.

  1. Positive Impact130 outlets, 317 articlespeaked

    대한항공, 인추협에 1억원 후원

    Coverage strength5/5
    Representative articles
    Show all articles (317)
Backers100 Data Report

Data summary

In Backers100's data, 대한항공 ranks #5 in official influence as of 2026-10-19. The Backers100 Score is 88.950 — unchanged from yesterday. 317 articles named them in the headline over the past 30 days, with the score derived from a weighted composite of four indicators (Media, Search, Positive Impact including ESG and CSR, and Momentum). The top contributing factors are Momentum, Media Influence, Positive Impact.

Today's rank
#5
Backers100 Score
88.950
vs yesterday
—
vs yesterday #1↓
Articles (30d, named in headline)
317
Top contributing factors
  • 1.Momentum
  • 2.Media Influence
  • 3.Positive Impact
Top articles (30d)
  • 대한항공, 인추협에 1억원 후원
Last updated Oct 18, 2026, 03:10 PM

Score breakdown

30-day trend and current score by four indicators

Rank trend

2582026-10-13: #72026-10-14: #72026-10-15: #42026-10-16: #32026-10-17: #32026-10-18: #42026-10-19: #510-1310-19

Score trend

8789912026-10-13: 88.9 pts2026-10-14: 88.7 pts2026-10-15: 89.6 pts2026-10-16: 89.2 pts2026-10-17: 88.7 pts2026-10-18: 89.3 pts2026-10-19: 89.0 pts10-1310-19
Media Influence
28.400/30

317 related articles observed in the past 7 days.

Search Interest
18.700/25

Search-interest ratio at 14%.

Positive Impact
22.400/25

317 ESG / CSR pieces observed.

Momentum
19.500/20

Rank down 1 — spread velocity slowing.

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Frequently asked questions

What is 대한항공's brand-influence rank today?

대한항공 ranks #5 on Backers100's brand-influence today. The ranking covers leading corporations and is scored from media coverage, search interest, ESG / CSR signals, and momentum.

What is 대한항공's Backers100 Score?

대한항공's Backers100 Score today is 88.950 (out of 100). It is a weighted composite of four indicators: Media, Search, Positive Impact, and Momentum.

Why did 대한항공's ranking fall?

대한항공's score is unchanged from yesterday.

What are 대한항공's recent issues?

대한항공's most recent article in the past 30 days is "대한항공, 인추협에 1억원 후원".

How is 대한항공's Positive Impact score calculated?

Brand Positive Impact is a weighted composite of ESG reports, CSR campaigns, environmental initiatives, and sponsorship matches, AI-classified from verified media coverage.

Backers100 brand ranking is derived from public coverage, search trends, ESG / CSR activity, and momentum data. Items may be adjusted as data is reviewed.