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롯데카드 — Korean brand influence #61 | Backers100

Brand influence rank
#61▲ 1
Score
75.00

As of 2026-10-19 · rank change is position relative to other brands; score change is this brand's own score.

Recent issue feed

Articles about this company collected over the past 30 days.

  1. Positive Impact55 outlets, 77 articlesdeclining

    정상호 롯데카드 대표, 신규 영업 재개…성장 기반 재정비로 수익성 회복 속도 [롯데카드 재건 시동]

    Coverage strength5/5
    Representative articles
    Show all articles (77)
Backers100 Data Report

Data summary

In Backers100's data, 롯데카드 ranks #61 in official influence as of 2026-10-19. The Backers100 Score is 75.000 — unchanged from yesterday. 77 articles named them in the headline over the past 30 days, with the score derived from a weighted composite of four indicators (Media, Search, Positive Impact including ESG and CSR, and Momentum). The top contributing factors are Momentum, Media Influence, Search Interest.

Today's rank
#61
Backers100 Score
75.000
vs yesterday
—
vs yesterday #1↑
Articles (30d, named in headline)
77
Top contributing factors
  • 1.Momentum
  • 2.Media Influence
  • 3.Search Interest
Top articles (30d)
  • 정상호 롯데카드 대표, 신규 영업 재개…성장 기반 재정비로 수익성 회복 속도 [롯데카드 재건 시동]
Last updated Oct 18, 2026, 03:10 PM

Score breakdown

30-day trend and current score by four indicators

Rank trend

6065692026-10-13: #672026-10-14: #682026-10-15: #652026-10-16: #672026-10-17: #632026-10-18: #622026-10-19: #6110-1310-19

Score trend

7275782026-10-13: 73.5 pts2026-10-14: 73.7 pts2026-10-15: 74.7 pts2026-10-16: 74.0 pts2026-10-17: 75.8 pts2026-10-18: 76.3 pts2026-10-19: 75.0 pts10-1310-19
Media Influence
27.300/30

77 related articles observed in the past 7 days.

Search Interest
15.800/25

Search-interest ratio at 4%.

Positive Impact
12.500/25

77 ESG / CSR pieces observed.

Momentum
19.400/20

Rank up 1 — spread velocity accelerating.

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Frequently asked questions

What is 롯데카드's brand-influence rank today?

롯데카드 ranks #61 on Backers100's brand-influence today. The ranking covers leading corporations and is scored from media coverage, search interest, ESG / CSR signals, and momentum.

What is 롯데카드's Backers100 Score?

롯데카드's Backers100 Score today is 75.000 (out of 100). It is a weighted composite of four indicators: Media, Search, Positive Impact, and Momentum.

Why did 롯데카드's ranking rise?

롯데카드's score is unchanged from yesterday.

What are 롯데카드's recent issues?

롯데카드's most recent article in the past 30 days is "정상호 롯데카드 대표, 신규 영업 재개…성장 기반 재정비로 수익성 회복 속도 [롯데카드 재건 시동]".

How is 롯데카드's Positive Impact score calculated?

Brand Positive Impact is a weighted composite of ESG reports, CSR campaigns, environmental initiatives, and sponsorship matches, AI-classified from verified media coverage.

Backers100 brand ranking is derived from public coverage, search trends, ESG / CSR activity, and momentum data. Items may be adjusted as data is reviewed.