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맥도날드 — Korean brand influence #37 | Backers100

Brand influence rank
#37▲ 2
Score
79.85

As of 2026-10-19 · rank change is position relative to other brands; score change is this brand's own score.

Recent issue feed

Articles about this company collected over the past 30 days.

  1. Positive Impact73 outlets, 134 articlesdeclining

    한국맥도날드, 태평로로 본사 확장 이전…2030년 매출 2조·500개 매장 시동

    Coverage strength5/5
    Representative articles
    Show all articles (134)
Backers100 Data Report

Data summary

In Backers100's data, 맥도날드 ranks #37 in official influence as of 2026-10-19. The Backers100 Score is 79.850 — unchanged from yesterday. 134 articles named them in the headline over the past 30 days, with the score derived from a weighted composite of four indicators (Media, Search, Positive Impact including ESG and CSR, and Momentum). The top contributing factors are Momentum, Media Influence, Positive Impact.

Today's rank
#37
Backers100 Score
79.850
vs yesterday
—
vs yesterday #2↑
Articles (30d, named in headline)
134
Top contributing factors
  • 1.Momentum
  • 2.Media Influence
  • 3.Positive Impact
Top articles (30d)
  • 한국맥도날드, 태평로로 본사 확장 이전…2030년 매출 2조·500개 매장 시동
Last updated Oct 18, 2026, 03:10 PM

Score breakdown

30-day trend and current score by four indicators

Rank trend

2233432026-10-13: #412026-10-14: #252026-10-15: #252026-10-16: #242026-10-17: #382026-10-18: #392026-10-19: #3710-1310-19

Score trend

7882862026-10-13: 79.7 pts2026-10-14: 84.1 pts2026-10-15: 84.2 pts2026-10-16: 83.6 pts2026-10-17: 79.8 pts2026-10-18: 79.7 pts2026-10-19: 79.8 pts10-1310-19
Media Influence
25.800/30

134 related articles observed in the past 7 days.

Search Interest
16.600/25

Search-interest ratio at 6%.

Positive Impact
19.000/25

134 ESG / CSR pieces observed.

Momentum
18.600/20

Rank up 2 — spread velocity accelerating.

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Frequently asked questions

What is 맥도날드's brand-influence rank today?

맥도날드 ranks #37 on Backers100's brand-influence today. The ranking covers leading corporations and is scored from media coverage, search interest, ESG / CSR signals, and momentum.

What is 맥도날드's Backers100 Score?

맥도날드's Backers100 Score today is 79.850 (out of 100). It is a weighted composite of four indicators: Media, Search, Positive Impact, and Momentum.

Why did 맥도날드's ranking rise?

맥도날드's score is unchanged from yesterday.

What are 맥도날드's recent issues?

맥도날드's most recent article in the past 30 days is "한국맥도날드, 태평로로 본사 확장 이전…2030년 매출 2조·500개 매장 시동".

How is 맥도날드's Positive Impact score calculated?

Brand Positive Impact is a weighted composite of ESG reports, CSR campaigns, environmental initiatives, and sponsorship matches, AI-classified from verified media coverage.

Backers100 brand ranking is derived from public coverage, search trends, ESG / CSR activity, and momentum data. Items may be adjusted as data is reviewed.