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LAY photo - K-Celebrity influence #131

LAY — Korean celebrity influence #131 | Backers100

레이

Official influence
#131▼ 25
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Influence analysisScore 88.12 · as of 2026-10-19 · trends and per-indicator scores

Score breakdown

30-day trend and current score across six indicators

v1.0.3

Rank trend

681432182026-09-20: #1772026-09-21: #1812026-09-22: #1842026-09-23: #1582026-09-24: #1472026-09-25: #842026-09-26: #922026-09-27: #972026-09-28: #1032026-09-29: #1402026-09-30: #2052026-10-01: #1942026-10-02: #1072026-10-03: #1082026-10-04: #812026-10-05: #822026-10-06: #912026-10-07: #1092026-10-08: #1162026-10-09: #1192026-10-10: #1142026-10-11: #1102026-10-12: #1062026-10-13: #1142026-10-14: #1292026-10-15: #1222026-10-16: #1222026-10-17: #1172026-10-18: #1062026-10-19: #13109-2010-19

Score trend

8488922026-09-20: 86.5 pts2026-09-21: 85.8 pts2026-09-22: 86.2 pts2026-09-23: 87.2 pts2026-09-24: 87.7 pts2026-09-25: 90.1 pts2026-09-26: 89.7 pts2026-09-27: 89.7 pts2026-09-28: 89.5 pts2026-09-29: 88.0 pts2026-09-30: 85.5 pts2026-10-01: 85.8 pts2026-10-02: 89.2 pts2026-10-03: 89.3 pts2026-10-04: 90.3 pts2026-10-05: 90.0 pts2026-10-06: 89.7 pts2026-10-07: 88.9 pts2026-10-08: 88.9 pts2026-10-09: 89.2 pts2026-10-10: 89.5 pts2026-10-11: 89.3 pts2026-10-12: 89.3 pts2026-10-13: 89.2 pts2026-10-14: 88.5 pts2026-10-15: 88.6 pts2026-10-16: 88.8 pts2026-10-17: 89.1 pts2026-10-18: 89.3 pts2026-10-19: 88.1 pts09-2010-19
Media Influence
19.774/30
yesterday 19.922 ▼ -0.15

Reflects article volume, outlet credibility, and coverage spread over the last 30 days.

Positive Impact
8.488/25
yesterday 7.652 ▲ +0.84

Cumulative positive-impact coverage including donations, volunteering, and campaigns.

Momentum
14.518/20
yesterday 15.611 ▼ -1.09

Reflects how quickly article volume and mentions have risen over the last 7 days.

Search Interest
12.163/15
yesterday 14.861 ▼ -2.70

Combines Naver search volume and on-site browse signals to measure public interest.

Fan Signal
0.000/5
yesterday 0.000 ─

Calculated from fan support, engagement, and reaction signals.

Brand Power
2.427/5
yesterday 2.577 ▼ -0.15

Captures commercial influence including ad placements, brand collaborations, and campaigns.

Backers100 Data Report

Data summary

In Backers100's data, LAY ranks #131 in official influence as of 2026-10-19. The Backers100 Score is 88.120 — down 1.170 points from yesterday. 5 articles named them in the headline over the past 30 days, with the score derived from a weighted composite of six indicators (Media, Search, Positive Impact including donations and volunteering, Momentum, Fan signals, and Brand including endorsements). The top contributing factors are Search Interest, Momentum, Media Influence.

Today's rank
#131
Backers100 Score
88.120
vs yesterday
▼ 1.170
vs yesterday #25↓
Articles (30d, named in headline)
5
Top contributing factors
  • 1.Search Interest
  • 2.Momentum
  • 3.Media Influence
Top articles (30d)
  • EXO의 멤버 레이가 35세에 다시 학교에 복학했다.
Last updated Oct 18, 2026, 03:10 PMAlgorithm v1.0.3

Frequently asked questions

What is LAY's influence rank today?

LAY ranks #131 on Backers100 today. The ranking covers 1,842 K-POP idols, actors, and TV personalities, scored across six indicators.

What is LAY's Backers100 Score?

LAY's Backers100 Score today is 88.120 (out of 100). It is a weighted composite of Media (30%), Positive Impact (25%), Momentum (20%), Search (15%), Fan signals (5%), and Brand (5%).

Why did LAY's ranking fall?

LAY's score fell 1.170 points from yesterday. Rank is a relative position, so it can change even when the score does not.

What are LAY's recent issues?

The most recent article naming LAY in the past 30 days is "EXO의 멤버 레이가 35세에 다시 학교에 복학했다.". Only articles that name them in the headline are collected here.

How is LAY's Positive Impact score calculated?

Positive Impact is a weighted composite of donations, volunteering, public-good campaigns, and ESG activity, AI-classified from verified media coverage. It accounts for 25% of LAY's total score.

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View full Top 100 ranking →Positive Impact →Momentum →

Backers100 rankings are calculated from public media coverage, search trends, fan signals, positive impact, and momentum data. Some entries may be adjusted through the data review process.