Backers100
Report, LAYLast updated, 07/18/2026, 12:10 AM GMT+9
LAY photo - K-Celebrity influence #835

LAY — Korean celebrity influence #835 | Backers100

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Today's rank
#835▼ 5
yesterday #830
Backers100 Score
66.260
yesterday 66.26 (0.00)
Score change0.000 supporters today
AI generated

Today's influence score reflects 6 articles from the last 30 days, along with positive-impact and momentum signals.

This summary is generated by AI at midnight each day. See the methodology for wording policy.

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Backers100 AI Report

AI summary

According to Backers100's analysis, LAY ranks #835 in influence today. The Backers100 Score is 66.260 — unchanged from yesterday. 6 articles were aggregated in the past 7 days, with the score derived from a weighted composite of six indicators (Media, Search, Positive Impact including donations and volunteering, Momentum, Fan signals, and Brand including endorsements). The top contributing factors are Search Interest, Media Influence, Positive Impact.

Today's rank
#835
Backers100 Score
66.260
vs yesterday
—
vs yesterday #5↓
Articles (7d)
6
Top contributing factors
  • 1.Search Interest
  • 2.Media Influence
  • 3.Positive Impact
Top issues (7d)
  • 엑소 레이 서포트 4개월 만에…누에라, 커리어 하이 찍고 새 앨범으로 초고속 컴백 확정
Last updated Jul 17, 2026, 03:10 PMAlgorithm v1.0.3

Score breakdown

30-day trend and current score across six indicators

v1.0.1
557084d-29: 61.2d-28: 61.2d-27: 61.2d-26: 61.3d-25: 61.0d-24: 61.1d-23: 60.8d-22: 60.8d-21: 60.8d-20: 60.6d-19: 60.1d-18: 60.3d-17: 67.8d-16: 63.3d-15: 62.3d-14: 62.1d-13: 62.0d-12: 61.8d-11: 61.6d-10: 61.2d-9: 77.6d-8: 78.0d-7: 76.6d-6: 77.0d-5: 76.5d-4: 75.5d-3: 68.3d-2: 66.5d-1: 66.3d-0: 66.3−29dtoday
The line chart shows the 30-day Backers100 Score trend. Dashed lines mark algorithm-version changes.
Media Influence
5.388/30
yesterday 5.710 ▼ -0.32

Reflects article volume, outlet credibility, and coverage spread over the last 30 days.

Positive Impact
0.000/25
yesterday 0.000 ─

Cumulative positive-impact coverage including donations, volunteering, and campaigns.

Momentum
0.000/20
yesterday 0.000 ─

Reflects how quickly article volume and mentions have risen over the last 7 days.

Search Interest
14.894/15
yesterday 14.572 ▲ +0.32

Combines Naver search volume and on-site browse signals to measure public interest.

Fan Signal
0.000/5
yesterday 0.000 ─

Calculated from fan support, engagement, and reaction signals.

Brand Power
0.000/5
yesterday 0.000 ─

Captures commercial influence including ad placements, brand collaborations, and campaigns.

Recent issue feed

Issues from the past 7 days where this entity is central.

  1. Media3 outlets, 6 articlesstarted

    엑소 레이 서포트 4개월 만에…누에라, 커리어 하이 찍고 새 앨범으로 초고속 컴백 확정

    Coverage strength1/5
    Representative articles
    Show all articles (6)

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Fan action

Member support is weighted into today's fan signal.

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Frequently asked questions

What is LAY's influence rank today?

LAY ranks #835 on Backers100 today. The ranking covers 1,842 K-POP idols, actors, and TV personalities, scored across six indicators.

What is LAY's Backers100 Score?

LAY's Backers100 Score today is 66.260 (out of 100). It is a weighted composite of Media (30%), Positive Impact (25%), Momentum (20%), Search (15%), Fan signals (5%), and Brand (5%).

Why did LAY's ranking fall?

LAY's score is unchanged from yesterday.

What are LAY's recent issues?

LAY's top issue in the past 7 days is "엑소 레이 서포트 4개월 만에…누에라, 커리어 하이 찍고 새 앨범으로 초고속 컴백 확정". Issues are AI-classified and aggregated from verified media coverage. See the celebrity detail page for the full feed.

How is LAY's Positive Impact score calculated?

Positive Impact is a weighted composite of donations, volunteering, public-good campaigns, and ESG activity, AI-classified from verified media coverage. It accounts for 25% of LAY's total score.

Similar influence celebrities

K-celebrities in the same ranking neighborhood. Open profiles or compare influence.

View full Top 100 ranking →Positive Impact →Momentum →

Backers100 rankings are calculated from public media coverage, search trends, fan signals, positive impact, and momentum data. Some entries may be adjusted through the data review process.