December 2025 Korean Celebrity Brand Influence report

December 2025 Backers100 Brand Influence report. Korean celebrity TOP 10 by Brand Influence (endorsements, ambassadorships, campaign collaborations). The top entry of this brand influence report is 서예지 with a score of 88.950. TOP 3: 서예지 (88.950), 김수현 (90.650), RM (89.980). The TOP 10 average score is 90.730, with a gap of 3.250 points between #1 and #10. The analysis covers 1,842 Korean K-POP idols, actors, and TV personalities across six weighted indicators: Media Influence (30%), Positive Impact (25%; donations, volunteering, public-good campaigns, ESG), Momentum (20%; 7-day vs 14-day news mention growth), Search Interest (15%), Fan Signals (5%; user engagement), and Brand (5%; endorsements, ambassadorships, campaign collaborations) — combined into a 0–100 composite score. Reports are updated daily at 02:30 KST, based on verified media coverage and AI classification (OpenAI gpt-4o-mini) followed by human review.