May 2026 Korean Celebrity Brand Influence report

May 2026 Backers100 Brand Influence report (as of 2026-05-31). Korean celebrity TOP 10 by Brand Influence (endorsements, ambassadorships, campaign collaborations). The top entry of this brand influence report is 이무진 with a score of 93.370. TOP 3: 이무진 (93.370), 류화영 (87.370), 이병헌 (87.940). The TOP 10 average score is 90.298, with a gap of 0.930 points between #1 and #10. The analysis covers 1,842 Korean K-POP idols, actors, and TV personalities across six weighted indicators: Media Influence (30%), Positive Impact (25%; donations, volunteering, public-good campaigns, ESG), Momentum (20%; 7-day vs 14-day news mention growth), Search Interest (15%), Fan Signals (5%; user engagement), and Brand (5%; endorsements, ambassadorships, campaign collaborations) — combined into a 0–100 composite score. Reports are updated daily at 02:30 KST, based on verified media coverage and AI classification (OpenAI gpt-4o-mini) followed by human review.