March 2026 Korean Celebrity Momentum report

March 2026 Backers100 Momentum report. Korean celebrity TOP 10 with the largest month-over-month gains (rookies and comebacks surface here). The top entry of this momentum report is 이승기 with a score of 88.960. TOP 3: 이승기 (88.960), 김수현 (93.790), 김채연 (88.050). The TOP 10 average score is 90.922, with a gap of -0.430 points between #1 and #10. The analysis covers 1,842 Korean K-POP idols, actors, and TV personalities across six weighted indicators: Media Influence (30%), Positive Impact (25%; donations, volunteering, public-good campaigns, ESG), Momentum (20%; 7-day vs 14-day news mention growth), Search Interest (15%), Fan Signals (5%; user engagement), and Brand (5%; endorsements, ambassadorships, campaign collaborations) — combined into a 0–100 composite score. Reports are updated daily at 02:30 KST, based on verified media coverage and AI classification (OpenAI gpt-4o-mini) followed by human review.