May 2026 Korean Celebrity Momentum report

May 2026 Backers100 Momentum report (as of 2026-05-31). Korean celebrity TOP 10 with the largest month-over-month gains (rookies and comebacks surface here). The top entry of this momentum report is 전지현 with a score of 95.530. TOP 3: 전지현 (95.530), 최지수 (87.810), 김성철 (88.440). The TOP 10 average score is 91.218, with a gap of 7.730 points between #1 and #10. The analysis covers 1,842 Korean K-POP idols, actors, and TV personalities across six weighted indicators: Media Influence (30%), Positive Impact (25%; donations, volunteering, public-good campaigns, ESG), Momentum (20%; 7-day vs 14-day news mention growth), Search Interest (15%), Fan Signals (5%; user engagement), and Brand (5%; endorsements, ambassadorships, campaign collaborations) — combined into a 0–100 composite score. Reports are updated daily at 02:30 KST, based on verified media coverage and AI classification (OpenAI gpt-4o-mini) followed by human review.