Backers100
Momentum report, July 2026

July 2026 Korean Celebrity Momentum report

July 2026 Backers100 Momentum report. Korean celebrity TOP 10 with the largest month-over-month gains (rookies and comebacks surface here). The top entry of this momentum report is 김규리 with a score of 91.800. TOP 3: 김규리 (91.800), 박근형 (92.710), 이진호 (87.100). The TOP 10 average score is 88.443, with a gap of 8.690 points between #1 and #10. The analysis covers 1,842 Korean K-POP idols, actors, and TV personalities across six weighted indicators: Media Influence (30%), Positive Impact (25%; donations, volunteering, public-good campaigns, ESG), Momentum (20%; 7-day vs 14-day news mention growth), Search Interest (15%), Fan Signals (5%; user engagement), and Brand (5%; endorsements, ambassadorships, campaign collaborations) — combined into a 0–100 composite score. Reports are updated daily at 02:30 KST, based on verified media coverage and AI classification (OpenAI gpt-4o-mini) followed by human review.

TOP 10 average score
88.443
Top score
91.800
김규리
Gap #1 vs #10
8.690

Momentum report TOP 10

RankNameScore
#1김규리91.800
#2박근형92.710
#3이진호87.100
#4백아연88.200
#5임영웅98.410
#6버논85.860
#7공승연85.080
#8티파니87.040
#9류준열85.120
#10권소현83.110