January 2026 Korean Celebrity Positive Impact report

January 2026 Backers100 Positive Impact report. Korean celebrity TOP 10 by Positive Impact (donations, volunteering, public-good campaigns, ESG), with key coverage. The top entry of this positive impact report is 산 with a score of 94.830. TOP 3: 산 (94.830), 이주승 (94.980), 송혜교 (95.380). The TOP 10 average score is 93.180, with a gap of 5.220 points between #1 and #10. The analysis covers 1,842 Korean K-POP idols, actors, and TV personalities across six weighted indicators: Media Influence (30%), Positive Impact (25%; donations, volunteering, public-good campaigns, ESG), Momentum (20%; 7-day vs 14-day news mention growth), Search Interest (15%), Fan Signals (5%; user engagement), and Brand (5%; endorsements, ambassadorships, campaign collaborations) — combined into a 0–100 composite score. Reports are updated daily at 02:30 KST, based on verified media coverage and AI classification (OpenAI gpt-4o-mini) followed by human review.