Week 27, 2026 Korean Celebrity Weekly report

Week 27, 2026 Backers100 Weekly report. Weekly K-celebrity influence shifts, top movers, category leaders, and key issue clusters. The top entry of this weekly report is 임영웅 with a score of 98.290. TOP 3: 임영웅 (98.290), 송혜교 (92.360), 김규리 (92.220). The TOP 10 average score is 91.729, with a gap of 8.380 points between #1 and #10. The analysis covers 1,842 Korean K-POP idols, actors, and TV personalities across six weighted indicators: Media Influence (30%), Positive Impact (25%; donations, volunteering, public-good campaigns, ESG), Momentum (20%; 7-day vs 14-day news mention growth), Search Interest (15%), Fan Signals (5%; user engagement), and Brand (5%; endorsements, ambassadorships, campaign collaborations) — combined into a 0–100 composite score. Reports are updated daily at 02:30 KST, based on verified media coverage and AI classification (OpenAI gpt-4o-mini) followed by human review.