Week 40, 2026 Korean Celebrity Weekly report

Week 40, 2026 Backers100 Weekly report (as of 2026-10-04). Weekly K-celebrity influence shifts, top movers, category leaders, and key issue clusters. The top entry of this weekly report is 정국 with a score of 97.620. TOP 3: 정국 (97.620), 슈가 (96.930), 뷔 (96.700). The TOP 10 average score is 96.472, with a gap of 1.780 points between #1 and #10. The analysis covers 1,842 Korean K-POP idols, actors, and TV personalities across six weighted indicators: Media Influence (30%), Positive Impact (25%; donations, volunteering, public-good campaigns, ESG), Momentum (20%; 7-day vs 14-day news mention growth), Search Interest (15%), Fan Signals (5%; user engagement), and Brand (5%; endorsements, ambassadorships, campaign collaborations) — combined into a 0–100 composite score. Reports are updated daily at 02:30 KST, based on verified media coverage and AI classification (OpenAI gpt-4o-mini) followed by human review.