Backers100
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About

Data infrastructure for the K-celebrity and brand industry

Backers100 measures the influence of K-celebrities and K-brands using AI algorithms. It is not just a leaderboard — every score is published together with the basis used to compute it.

The Backers ecosystem

Backers100

An open data infrastructure for K-celebrity and K-brand influence rankings. Daily AI-generated scores and the reasoning behind them are freely accessible.

Backersby

A separate platform for directly sponsoring creators and celebrities and participating in their campaigns. Connected to Backers100 via the same account.

The two services have separate data and feature scopes; users may use both with a single account on an opt-in basis.

Mission

As an AI-powered celebrity and brand influence intelligence platform, Backers100 provides infrastructure that helps the K-celebrity and K-brand industry make decisions on top of verified data.

Three differentiators

Data assets

We accumulate proprietary datasets such as Fan Engagement, Donation Ledger, and Issue Lifecycle over time.

Explainability

Every score is stored together with the basis used to compute it ("why this score"). Algorithm versions are public so AI search engines can cite the result.

Trust

Zero donation fees, an explicit correction workflow, and a permanent algorithm changelog are operated as the basic principles.

Four operating principles

  1. 01
    Trust first

    Data trust takes precedence over company convenience. We aim for operations that media, B2B partners, and legal teams can independently verify.

  2. 02
    Legal-risk minimization

    We do not use assertive wording in public surfaces. The public wording guide is applied to all automated and manual text.

  3. 03
    Stated SLA

    Correction, payment, and refund workflows have explicit SLAs, which are reviewed as KPIs every quarter.

  4. 04
    Traceability

    Every operator action is recorded in the operations log; quarterly random sampling is audited.