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A positive-impact ranking based on donations, volunteering, public-good campaigns, and ESG activity.
| Rank | Celebrity | Type | Score | Score change | 7-day | Articles | Total donations | Signals |
|---|---|---|---|---|---|---|---|---|
| 22 |  Lee MujinCoverage of a new brand deal | Solo | 7.065 | ▼ 5-0.50 |
Backers100 rankings are calculated from public media coverage, search trends, fan signals, positive impact, and momentum data. Some entries may be adjusted through the data review process.
BrandSearch Trend |
| 38 |  Shin Hae-sunShift in search volume detected | Solo | 0.000 | –-0.12 | Search TrendBrandMomentum |
| 55 |  Park WoojinSharp rise in momentum signals | Solo | 0.000 | ▲ 12+0.75 | MomentumBrandMedia Momentum |